DBA provides CRM solutions that increase business opportunities and create competitive advantages for companies who seek to expand their market share in an increasingly competitive world. DBA does not view customer relationship management (CRM) as a software package for client services, but rather as a business philosophy that helps companies to reduce costs, acquiringe new clients and build and retain a loyal client base.

The idea is to identify and personalize the treatment given to the client at all contact points. The target is the client. Paying particular attention to this point can mean the difference between a single sale or a captured client. The CRM solution aims at reducing the client's waiting time as well as the need for second calls.

Companies have been focused on implementing quality in their operations. Now all of them have the same quality standards, and the differential lies in the kind service that they give. Knowing all the interactions between the business and the client, their company can install products capable of meeting the customer's needs at an integrated and personalized level, leading to a satisfactory working relationship.

The process of implementing a CRM solution involves making it fit the client's business.
DBA has established a partnership with the largest CRM product suppliers on the market: Siebel, Vantive, and Altitude(Easyphone).

When choosing CRM, the client has in mind effective sales expansion, increase in customer fidelity, improvement in communication, updated information availability among other goals.

Considering the scope of these objectives, DBA uses a deployment methodology that involves a team of DBA advisors, business analysts from the client's team, and quality assurance advisors from the company providing the selected technology.

• Project definition

During the project’s definition stage, duties, responsibilities and project managerial structure are defined. All planning documents are produced.

• Survey

During the initial study phase, both client and DBA will be providing resources to identify and document all design phase requirements. These activities include: documenting and refining the functional analysis of the client's activities; analyzing and documenting the technical architecture and data structure; analyzing differences between the basic functionalities of the selected CRM technology and client needs; mapping interfaces to the outside systems.

• Design

In the design phase, the main goal is to configure the solution that best meets the requirements of the client's business. Some of the activities included in this phase are marking the data conversion plan, specifying of the system design, and creating the development plan.

• Development

Parameters and customization criteria are established during the development phase, to meet the business requirements listed in the preceding phases, and interfaces with other systems are developed. Some of the activities included in this phase are establishing parameters and customizing the application, creating checkpoints pursuant to the specifications for development, and preparing the testing environment.

• Testing

The main goal of the testing phase is to eliminate all inconsistencies, perform the last software tweaks and run the final functionality checks.

• Deployment

In this phase, all elements developed in the design phase will be joined to allow a successful transition to the production environment.

As one of the major integrators of the information technology market, DBA focuses on CRM solutions. DBA's advisors are business process experts with experience in all facets of the wide range of integrations required for CRM implementations. In vertical marketplaces, DBA has acquired consolidated expertise in the telecommunications, financial, energy and industrial areas. In CRM, DBA has proven experience in implementation of Siebel, Vantive, Clarify and Altitude.

• Web Management

like traditional companies, e-companies are checking what kind of management structure is necessary to support a Web site as a strategy for business success. Relationship with clients (CRM), purchasing, sales and distribution logistics, and, finally, the administrative and financial back-office (accounting, accounts payable and receivable, invoicing, cash flow, cost and budget management) are, today, the great challenge of e-managers of virtual corporations. Integrating the market's leading solutions in Web , CRM and ERP systems, DBA is introducing to the Brazilian market a Web management product which aligns the best available world class technology in core e-business applications and, at the same time, is fit for the Brazilian business universe. Having worked as an integrator for major corporations for over 10 years, DBA found it easy to develop a solution focused on the e-company management.